Do you get those annoying emails from SEO companies ? You know the ones I’m referring to– they usually go into your spam box. “We’ll get your company to the top of search engine rankings”.Here’s are the main things to take into account when you are looking to hire the best possible SEO Agency for your salon.
Avoid these SEO pitfalls
A high position on Google search will definitely attract new customers to your salon. You may want to take a crack at it yourself or could to leave it to an professional SEO .
With an abundance SEO companies in the marketplace it’s easy to fall prey to to the lies, false promises and traps which most of these companies throw out there. Here’s our take here at our studio on selecting an expert SEO company to work with and avoiding all the complications and disappointments often found in the SEO industry.
1. We’ll rank your salon on the first page of Google
Beware of false promises. Google as a company has it’s own interests in mind . Google is not in business to provide free traffic to savvy internet marketers trying to game the system.Although page rank can be manipulated, Google and there complex algorithm ultimately decide on what ranks at the top of search.
There’s not a single company that can guarantee first page rankings.
Here’s straight from the overlords Google themselves, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”
2. Good SEO is more than keywords
In the past, the number of keywords you stuffed on your website often gave you a boost in rankings. Black Hat SEO companies were major abusers of the shady tactic. So Google dropped the hammer and changed there whole system to penalize these guys.
Now your best course of action would be to look for an industry SEO expert who specializes in writing great relevant content with an array of SEO keywords and common phrases structured naturally inside your copyrighting.
3. Hire beauty industry SEO expert
What a common SEO nerd know the hair and beauty industry? They are probably doing a gig for a doctor, lawyer and plumber and just trying to land clients without industry knowledge.
So look for an SEO specialist who has experience in your field and a strong track record in the hair and beauty niche.
4. Always build quality backlinks.
In today’s SEO game,getting other websites to link to yours is still valuable, but Google has switched emphasis from quantity to quality. So if an agency is boasting to you that it’s all about the links be careful. You don’t want to get burned and sand boxed by Google for blasting your site with low-quality links.
5. Salon SEO and Content Marketing are king
Posting a constant level of well-written articles,news,insights,and advice columns will surely engage your readers and drive traffic to your website. You should always structure your content with your client in mind first and foremost, a great hair and beauty SEO professional will optimize articles in a natural way that will translate into high rankings on Google as readers will be directed to your outstanding content directly.
- Published in Beauty Secrets
Have you ever asked yourself if your weave hair actually comes from Brazil? Or India? Or Mongolia? Or Peru? Well, sorry to be the bearer of bad news, but more than likely it does not come from any of those places. The human hair trade is a booming and it’s become an extremely lucrative industry. With sales surpassing 15 billion dollars a year worldwide, buyers should keep an eye out for scams and marketing schemes designed to rip you off for big profits.
I am a well known hair extension enthusiast. I can’t get enough of my pure-virgin-remy-premium human hair, but blowing my hard-earned cash on bad quality hair in the past has made me very skeptical of every self proclaimed YouTube expert, beauty store owner and direct wholesaler in the market place.Because to these issues, I embarked on a journey to learn where all of these exotic hair products actually come from. I recently sat down for an exclusive interview with Dallas-based expert Indian hair importer Saina Nehwal to get the scoop on a few of the biggest hair scams going and how to watch out for them.
Saina, who owns the Mecca Hair in Dallas, Texas, has been a pillar of the industry for over 3 decades. Born in New Delhi, India, the 67-year-old began her profession as an importer of raw hair products. “It’s an impressive’ billion dollar market worldwide but there are many deceptive practices.”
“The number one offenders are the beauty supply shops. These stores import Chinese hair. They brand it Indian hair because it’s a more efficient way to sell it,” she explained. “They name it all kinds of things. Whenever they burn out one name they switch to another name. So, at the moment they have Brazilian hair, they have Malaysian hair, Peruvian hair, they have Indian hair,and so on and so forth. Consumers believe it’s a brand new product and so they are persuaded to buy it and try it at least once just for the sake of trying it out.” She says that hair production facilities loose 20-25 percent of each hair bundle throughout the wefting process, which more often than not done in Chinese hair factories taking advantage of cheap labor costs. “Nothing goes to waste; they even find a ways to use the refused hair. They round up refused hair and [hair lost from] shedding and mix it with Chinese hair products,” she said.
What’s are the odds that your Brazilian hair actually came from South America? “It’s extremely unlikely due to the fact that I export to Brazil from India directly,” Saina said. “Why on earth would Brazil buy hair from direct from India? The only location in the world that has massive quantities of hair is from gigantic population of people in India, and they, as a ritual, donate it to the temple.” These donations equal big profits and are sold in the market place shortly after donation.
In the real world Brazilians do not generally sell their hair. “It would be almost impossible for large hair quantities to be cut in the Brazil with the required volumes to meet worldwide demand. No large-scale Brazilian temples shaving hair are in existence.” she wrote. “Too bad for the end consumers but if you think your buying authentic Brazilian Virgin Hair you better double check your supplier”.
- Published in Beauty Secrets